How To Use The Internet to Sell Your Home in Kansas City

These days, many people are having success selling their properties online. The online marketplaces though can be hard to navigate and competitive. You need to stand out! Read on for our best tips and tricks to do just that.

1. Go Where The Buyers Are:

There are a ton of real estate portals to chose from. The most used portal is the MLS, but that is reserved for real estate agents only. Others, such as Zillow, Trulia, Redfin, are very popular and whether you like them or not, there’s no denying that they drive a ton of traffic to real estate listings.

There are also services that will syndicate your listing to many top sites, so you only need to enter your information once. Make sure to double check each individual listing though as the software automation that makes the listings can sometimes lead to the data being jumbled.

2. Consider Premium Listings:

When you’re looking at properties on any of the popular sites, you’ll likely notice a few properties that keep showing up over and over again. Just like any advertising, someone paid for those spots, and you can do the same! Consider paying for a premium listing to get more eyeballs on your property.

3. Create a Property Specific Website:

A very unique way to stand out would be to build a website specifically to showcase your property. This will require a little more time, money, and technical savvy but not much. With modern website builders, it is very easy and cost affordable. With a little SEO knowledge, you can build a great website to showcase the property that can rival the big dogs of the web.

4. Use Amazing Photos:

For anything that you’re trying to sell, a picture is worth a thousand words. Make sure the words used to describe your house are “Stunning, spacious and immaculate!” not “Dated, cramped and dingy!” When buyers see a photo of your home, it tells them whether or not they want to pursue it further. For many buyers, it is not easy to picture themselves in the home if they are seeing your personal belongings. Get a head start on packing by putting your knick-knacks and decorative items away. Get rid of all the clutter, then hire a professional photographer to take photos of your home. Look through a few listings. Notice who paid for a professional job, and who took cell phone photos from the street. Consider using Matterport photos to allow people to do a virtual walkthrough of the home with 3D views. Above all, just make sure that the feature photo is stunning!

5. Use an Accurate Description of the Property:

In your listing your want to showcase every major detail of the property, good and bad. Disclose any defects but also make sure not to overlook the details that may be a selling point for a certain buyer. If you have recently re-done the roof, mention it. If there is a large and bright kitchen, you should mention it. You want to turn away the wrong people, and bring in the exact right people for your home.

6. Watch Your Words:

When people search through multiple listings, they all start to sound the same. Try to avoid the cliches and overused phrases. Put things in your own words and have a little fun with it. Make your listing stand out.

7. Use Data To:

Acquiring, understanding and using data will almost guarantee you a quick sale. Using data, you will be able to:

  • Run comps of recently sold properties in the area.
  • Locate and contact the best agents in town. Online reviews will ensure you find the agent that is best for you!
  • Study market trends for real estate in your area. Ask questions such as: when is the best time of year to sell my Kansas City house? What are the current buyer demographics?

Are you ready to sell your home in Kansas City? We are ready to help! Fill out this form, or give us a call now! 816-800-9238

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