Real Estate Photography and Staging 101 to Sell Your Home in Kansas City

Great real estate photography and beautiful home staging can make a huge difference in the price you are offered and the timeframe you close in.

Taking the time, effort and money to stage you home and get really great professional photography is one of the most important things you can do to sell your home. This will usually more than pay for itself. Read on below for our best tips!

Real Estate Photography and Staging to Sell Your Home in Kansas City

Before The Photos Are Taken and The House Is Shown…

Call a professional. For the maximum benefits of staging and photography, you will want to hire professionals. This will most likely be two different people. A photographer might not be great at accessorizing or furniture placement. Whereas a professional stager might not know how to utilize the light or take photos to maximize a room’s space in a photo. It is the combination of these two professionals that will bring your property the visual draw your house deserves.

As They Say, A Picture Says A Thousand Words…

Great photography is of the highest importance when listing your home on the MLS or other real estate platforms. Most buyers buy real estate online first these days and they base a lot off of the photos. We have all seen the photos online that just leave you scratching your head wondering why anyone would use those photos. Sometimes it is the owner and sometimes it is the agent, but it doesn’t help the house to sell at all!

Some agents have a good eye, however, nothing can compete with hiring a professional photographer. They will have all kinds of tricks, allowing them to get the absolute BEST photos of your house. Tripods, wide angle lenses and natural lighting are just a few must-haves.

Hiring a professional will easily pay for itself. Keep in mind, a photographer is NOT a stager. They are not there to clean up or position items throughout your home. They are there to capture the best photos of what “is”.

Get it “Magazine Pretty” With a Professional Stager

Professional staging is still largely seen as a “boutique” service, or something only used by people in big cities. But the fact is, staging has a HUGE impact on your ability to successfully sell your home.

People based their purchasing decisions based on emotion primarily. A professional stager will know how to keep the space neutral while allowing buyers to be able to imagine themselves in the home. Sometimes they’ll furnish the whole house, but often times they just focus on a few key areas.

Depending on what you already have, a stager can bring in many pieces or simply replace and repurpose items you already have to be more aesthetically pleasing. The ultimate goal of staging is to maximize the perceived value of the home.

Tip #1: Declutter

Don’t take any photos or show your house to any buyer until all of the clutter has been removed. Buyers do not want to see your personal possessions or photos while touring your house. It can make people feel intrusive and subconsciously make them want to leave. This isn’t how you want them to feel!

Tip #2: Say Goodbye To All Personal Items

You don’t have to throw anything away, or put all your stuff away forever. Putting away things like photos, awards, bills as well as religious and political items will make people feel more comfortable. Your goal is to make people feel as if they could live there. They need to be able to imagine themselves in the space and this can be hard to do looking at a wall of someone else’s family. This is often very subconscious. In addition, packing up unnecessary items and personal effects will help when the moving day arrives.

Tip #3: Don’t Neglect the Outside Areas

For both photography and viewing purposes, you will want to spend some time fixing up the outside of your home. Don’t leave your cars in the driveway, instead park them down the street.

This will allow the focus to be on your home in the photos and will make people feel like they are pulling into their own driveway as opposed to someone else’s. You should also put away all personal items and kid stuff. They say people decide if buying is a possibility in only a matter of seconds.

This is why it really pays to focus a little on “curb appeal”. Things such as refreshing the porch with a fresh coat of stain, planting some flowers, putting down fresh much and keeping the lawn neatly trimmed go a long way. In the back of the home remove any clutter and make the space feel warm and inviting. People should naturally want to spend a lot of time in the new space.

Tip # 4: Keep it Tidy… Like Really Tidy

You never really know how other people live. Keeping food out on the counter, the lid up on the toilet, or having cables running across your walls can be huge eyesores to certain people viewing your home. Think about how you would expect a hotel or Air B&B to look upon arrival… and strive for that.

Are you ready to sell your home in Kansas City? We are ready to help! Send us a message or give us a call anytime! We can’t wait to hear from you! 816-800-9238

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